Design directions
These are concept design directions a client can start from.
Each one is a starting point: pick the one that feels closest and I adapt it to your business, your words and your photos. They are concepts for fictional businesses, not finished client work, and nothing on them is real.
Portfolio
Three ways to open the homepage of a studio or freelancer showing range.
Swatch book
The page has no colour of its own; each project arrives dressed in its own palette and typeface, so you see the range by scrolling.
The thread
The homepage reads as one project conversation, from first message to handover, and ends in a reply box that is the contact form.
Karatula
A website is a small business’s new signboard, so the page is lettered like a hand-painted shop sign, with a price board for services.
Interior studio
Three ways to open the homepage of a design studio selling taste and process.
Whiteprint
The homepage is a drawing set. A floor plan is the hero, and each room on it opens to the finished photo of that room.
Sample board
The homepage is a material board. Local materials such as narra, terrazzo and rattan are the hero, and each leads to the projects that use it.
Capiz window
The homepage is a sliding capiz window: panes of pearly shell in a lattice open onto a project, and the page is built on the same lattice.
SaaS landing
Three ways to open the homepage of a software product explaining itself fast.
Overdue clock
A due-date ruler runs the page; the hero is a live invoice whose overdue days tick up, a reminder fires, and the count stops at Paid.
The letter you didn’t write
A correspondence page; the hero types the awkward “just checking in” email, deletes it, and the product’s polite reminder takes its place.
The page is the invoice
One oversized invoice sheet whose line items are the features, steps and pricing, ending in a tear-off slip that is the sign-up form.
Restaurant
Three ways to open the homepage of a local eatery that wants walk-ins and bookings.
Karatula
The homepage is a hand-painted carinderia menu board, hung on a mint-painted eatery wall.
Salo-salo
A boodle table seen from above. One long banana leaf runs down the page, and the food is laid on it to share.
Isang araw
The restaurant’s day as a jeepney route, from 7 AM coffee to the 5 PM grill, with a live “now” stop for what is cooking.
Have a project in mind?
Tell me what you need. I reply within one business day, usually sooner.